The Coming Age of Consumer Biotech

A PinkGlow Pineapple (Image Credit, Guido Núñez-Mujica)

A pink pineapple? But Why?

Until very recently, every available GMO was not targeted for the final user, but to farmers. The consumer benefited indirectly, from a better price, a more sustainable product, but sitting at the table, with a plate in front of you, a regular corn cob looks and tastes just like the GMO equivalent. It is no different in terms of nutrition, taste or color. it’s, and pardon my…